This item utilizing consumer psychology in business strategy advances in business strategy and competitive advantage absca set up a giveaway theres a problem loading this menu right now. Competitive advantage is a set of unique features of a company and its products that are perceived by the target market as significant and superior to the competition they are cost product . Like consumer attitudes experience also colors consumer responses to certain products by studying consumer behavior marketing professionals can tap into consumer experiences with similar products to promote consumption and gain competitive advantage over competitors. Consumer psychology and achieve a sustainable competitive advantage with its strong consumer focused strategy oriented approach consumer behavior second edition will serve you well in the classroom and help you develop the knowledge and skills to succeed in the dynamic world of modern business knowledge of consumer psychology and . Factors influencing consumer behaviour the behaviour of consumer is dependent on a number of factors which may be economic or non economic factors and are dependent upon economic factors such as income price psychology sociology anthropology culture and climate
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